The tour started at 8am, and we were taken in groups around the store and given detailed introductions to each collection by different staff members. Zara's concept is to keep each collection in its own section of the store, like a mini boutique where you can pair and mix individual items and access the coordinating shoes and bags.
Surprisingly, Zara's prices are not unreasonable. Shoes retail for around $60-90, a large selection of jeans for $60, coloured knits for $30 as well as some higher price points for limited edition items and finer materials. Not only was I impressed by the range of colour, cut and style for women, but the men's collection is very well thought out with plenty of pieces to mix and match. (If I'm lucky, I'll drag Pete along to buy him some slim fit shirts!) There's also a very cute and age appropriate kids collection and TRF, a collection aimed at fashion-forward youth.
Adelaide's Zara store is the largest in Australia, housed over two levels and occupying 2,300sq m and is modeled on the Fifth Avenue, New York design. It's a lovely store, very open, clean and relaxing. I think Zara will do very well at Burnside, as the style of the store and merchandise is in line with the mix of middle range and high end retailers in the shopping centre.
|My lookbook usb|